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Inside Edge Your Monthly Report on the Latest Internet Marketing Trends Web version -------------------------------------------------------------------------------- Pay-Per-Click and Web Analytics Go Hand in Hand Pay-Per-Click (PPC) advertising can also be described as Point of Interest advertising – you are aiming to catch your customers’ attention at their highest point of interest – right when they are searching for you! It is an advertising model in which sponsors acquire online ad space, but are only charged by the host when a search user clicks on the ad. Web Analytics gives you data that you can leverage to better understand how visitors are interacting with your website. It enables you to gauge metrics such as the percentage share of industry visitors to your site; the campaigns competitors are running and how well they work; benchmarking search marketing; industry conversion rates, and more. Learn more about how to integrate PPC and Web Analytics to achieve meaningful results by attending our webinar on June 29. Two sessions available. >> REGISTER NOW Time spent on site At every stage of running a PPC campaign, you can test the results to tweak and refine your ad copy, landing page or conversion mechanism and call to action until you achieve the set goals. Web Analytics equips you with the insights you need to be able to do this. WSI Consultants are trained experts who can generate comprehensive reports using your analytics program. These reports will show you the actual search phrases people used before finding your PPC ad and eventually getting to your website. By using advanced keyword research tools more phrases and long tail keywords can be identified for your campaign to bid on. You can literally take a PPC campaign, expand the keywords from dozens to hundreds and watch the traffic increase dramatically. Best part is, you will also see your average cost-per-click (CPC) go down. More revenue, more savings, more conversions! Register now for WSI’s forthcoming webinar entitled "Analytics Data & PPC Optimization to Achieve Meaningful Results". Your WSI Consultant can help you find out more about your website visitors and drive more conversions through your PPC campaigns. Call now to set up a free, no obligation consultation. >> CONTACT US >> REGISTER NOW - PackAndRide, packandride.com >> GIVE FEEDBACK |