There is a common saying about how the children of the cobbler don't have shoes. We all can get caught up in the day to day operation of our businesses and taking care of our customers to the point that we neglect to take care of ourselves and our own business. You would expect an Internet Marketing Consultant to have great website and these days a blog. Well, I've decided to take my own advice and redo my website and start this blog.
It's been my pleasure to work through new websites with many businesses and see how thinking about their website makes them think about their business and in particular their marketing and their core value proposition. That has certainly been true for me as I reworked this website. The value of this exercise has caused me to sharpen my messaging not just for the website, but also in my other marketing efforts.
Even this first blog entry has me thinking of all the things I want to talk about and at the same time thinking about how to stay focused and provide value. The beauty of a blog is that it develops over time--I don't have to get it all out right now! It's an ongoing discussion. I look forward to having that discussion with you!
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