As part of my website redo, I have taken my own advice and asked some clients to provide testimonials. As with other forms of marketing, testimonials help your visitors see more about you from a client perspective. Your clients can (and will) say things about you that you could never say about yourself. It has been said many times that word of mouth marketing is the most powerful form. Testimonials is one way to leverage that on your web site. But don't stop there--use them wherever you can.
I also have to say that it has been gratifying to receive these testimonials. They are from clients that I have forged working relationships with over time. While I knew that they valued what I was doing for them, having them articulate it for others shows me how much they value it. To everyone that sent in a testimonial I give my very sincere and heartfelt thanks!
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